haoruide · company profile
Manufactured in China, Empowering Global Beauty Manufacturing.
As a leading provider of base makeup automation systems, HaoruiDe is deeply rooted in Guangzhou—the heartland of China’s color cosmetics manufacturing. Through modular design, flexible systems, and replicable process models, HaoruiDe serves global base makeup brands and OEM factories. Under the system philosophy of “Precision · Intelligence · Adaptability,” we are establishing a global manufacturing footprint and a robust technology export framework.
With “Precision · Intelligence · Efficiency” as its core values, HaoruiDe has evolved from an equipment manufacturer into a full-service base makeup system solution provider. Our products are exported to the Middle East, Southeast Asia, Russia, Europe, and North America. By offering project customization, modular assembly, and turnkey solutions, we help clients enhance efficiency.
HaoruiDe Corporate Culture
With clarity in purpose, foresight in strategy, and integrity at heart, HaoruiDe navigates forward—building its brand legacy with wisdom and values.
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2021The company was established in
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10+R&d team
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40+Various types of service personnel
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5,000Factory floor space
Global Manufacturing & Delivery Capabilities
HaoruiDe Manufacturing Capacity
HaoruiDe runs a 5,000㎡ independent facility with in-house R&D, assembly, testing, mold making, and engineering services. It delivers over 30 complete production lines annually.
Guangzhou Headquarters
Integrates R&D, design, assembly, and system validation to ensure technical precision and delivery quality.
Global Reach
Exports to Japan, Korea, Southeast Asia, the Middle East, Europe, and the Americas—covering key base makeup markets worldwide.
Modular Production
Prefabricated core modules + full-system integration enable fast customization and shorter lead times.Remote Support System
Supports multilingual operation, remote commissioning, and upgrades—ensuring smooth global rollout and service.
HaoruiDe Customized Solution for Base Makeup Equipment Systems
Against the backdrop of base makeup production shifting toward “small batch sizes, multi-SKU portfolios, and high-frequency product launches,” traditional general-purpose equipment models can no longer meet the manufacturing demands of flexibility, speed, and consistency simultaneously.
HaoruiDe replaces "standalone machine stacking" with "systems engineering", approaching from four dimensions—equipment → modules → processes → data—to build a scalable, interconnected, and predictive intelligent production line architecture.
The Value of HaoruiDe’s Customized System Solutions
The 5 Practical Values Brought by “Customization”
1.Improve efficiency by matching line rhythm and reducing downtime during changeovers;
2.Stabilize quality control by precisely managing filling performance across different formulas and patterns;
3.Reduce costs and boost efficiency by reducing reliance on skilled operators and shortening commissioning time；
4.Accelerate new product launches with pre-set pattern models supporting high-frequency SKU changes；
5.Ensure system compatibility, integrating seamlessly with customers’ existing equipment, MES platforms, and factory layouts.
Business partner
